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http://home.att.ne.jp/zeta/sanae/salon-24.htm

This person(E) in the link says "character" is not "personality." Do you think it is really important to distinguish the two words in the conversation in the link?
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Well, you haven't read carefully, because the answer is in there:
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E: Yes. OK. Wisdom. And character. Do you mean personality, when you say character?



S: No. I mean character is more like integrity.

E: I see! Uh-huh.

S: Having a clear sense of right and wrong.

E: Yes, uh-huh.

S: Um, doing the right thing.

E: Uh-huh.

S: And, in life, everyone has to make decisions.

E: Uh-huh.

S: And all decisions have consequences.

E: Uh-huh, uh-huh.
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He tells you exactly what he means by character, he means integrity.
And it is important to distinguish these words.
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Hi,

'Character' is deeper than 'personality'. It relates to the kind of person you are.

On the other hand, 'personality' is more superficial in a sense. It relates to how people see you, the kind of person they think you are.

Best wishes, Clive