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You can't sell DVDs at the same price point in Europe and, say, India. The Indian market simply can't afford it in meaningful quantities.

Is price point about the same as price here? 

Thanks.
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Not really. . Price point is a term used in microeconomics which relate to inflection points on supply-demand curves. See: http://en.wikipedia.org/wiki/Price_point
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Thanks, Alphecca.
Got it!!!