In the following situation: "The customer has two choices: choice 1 and choice 2. If (they / it / he) choose the first one....". The customer here is not a single person but an organization, so, which pronoun should be used?
Many people believe that "they" is okay for the plain old singular, so you should be completely safe using "they" for this case, when in fact the customer is made up many people.
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Averell Dear all,For my money, the easiest solution is simply to add an 's' to customer and then go ahead and use 'they'.
But if I use customers, the readers would think about more than one customer/organization, aren't they?