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Alan.es The ultra-modren Spanish media companies like to invent words and expressions which don't exist in English but have a nice marketing sound.
Well , it's possible, but if someone is crazy about English, he/she wants to know Emotion: smile I know that there are not many people who think about it, but i had to ask Emotion: big smile
Well, I'm a native speaker, and I find it a little frustrating myself. It ought to mean something, darn it. Perhaps at the subconscious level? Can't we get some pomo textual analysis here?
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pomo ???
POst MOdern Emotion: smile
In Spain you can attend 'wellness centres' or go 'footing' if you want to keep fit.

It just has to sound English or,more precisely, showing my prejudices (smile!) AmE. It doesn't have to be correct English.
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Well, sorry to disagree but this shop does not sell good quality clothes as you say. In fact, middle-class Spaniards do not shop there. I know it has nothing to do with English but I had to say that.

By the way, in Spain we say 'footing' instead of jogging though most people know it's not correct. I think the reason why we do that it's because we love the sound of English words and if a mall or a shop has a name which sounds English or American, it's more likely to be successful.
Well,. I assume, maybe incorrectly, that they are of good quality because they are very expensive. I've never bought any. However somebody must buy their clothes because they've continued to trade for several years now with outlets in El Corte Inglés.

I don't think Spanish is the only language that invents 'English'- sounding words. The media in the UK and elsewhere have done it for years. It was relevant in this discussion to say that such advertising 'slogans' don't necessarily have any meaning.
Of course, Spanish is not the only language that invents 'English' sounding words, languages in general, are constantly changing and making up new words. As for the clothes, well, in Spain clothes from this shop are cheap, really cheap compared to clothes from El CI. It's strange but most people who are not Spanish think that clothes from shops such as Pull and bear, or Zara are very trendy, in fact, these shops are very well-located abroad (in London or in New York for instance, these shops are located next to glamorous designers' shops). Anyway, most of us just shop at these places 'cause we can't afford shopping at expensive shops.Emotion: sad
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Maybe, we all have our own ideas of expensive and cheap. It will be a good topic of conversation with my CPE students, all middle-class, Spanish, late 20's, starting to earn good money, always nicely-dressed and often with designer labels - but always polite to their down-at-heel profi.
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