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Vivo positioned himself as a perfect selfie smartphone and has since attracted young people.

I could not understand that why "since" used before attracted young people.

Could you please let me know why it is used?

Comments  
kumenglishCould you please let me know why it is used?

It means "in the time between then and now", "then" being when Vivo positioned himself. That looks like a shaky translation, unless we are now calling multinational conglomerates people.