I am preparing for Functional Skills level 2 English.

What is a strapline as a layout feature or a presentation feature? How it's different from a subheading?


This is short video about the topic "layout features" in GCSE English. At 1.10, a teacher explains the use of a strapline in the given context but I got confused because it looks like a subheading.

Thank you.

JigneshbharatiHow it's How is it different from a subheading?

It isn't different.

Here's the definition of strapline from the Collins Dictionary:

a subheading in a newspaper or magazine article or in any advertisement


Thank you so much CJ. Why does the teacher in the video at 1.10 consider that particular feature as a strapline and not a subheading? I am so sorry that I am asking for further explanation as I didn't learn this topic back home 28 years ago. The question relates to a topic "layout features or presentational features" for a reading exam.

I couldn't find any explanation regarding this online. The exam name is Functional Skills English level-2. I am self-studing whilst working full time.

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JigneshbharatiWhy does the teacher in the video at 1.10 consider that particular feature as a strapline and not a subheading?

That is just the teacher's preference. She can say 'strapline', or she can say 'subheading'. Both mean the same thing. It seems to me that 'strapline' is a word that is less familiar to students, so it's wise to use it so that the students will become familiar with it. It may be useful later in an exam for a student to know that a strapline is a subheading. And besides, 'strapline' is probably the more technical term in the newspaper business.

We make choices between words with the same or similar meanings every time we speak, so there is nothing unusual happening here.

For example, I can persuade, encourage, or urge you to do something.

On one day I may use 'persuade'. On another day I may use 'urge'.
Some people prefer to say 'encourage'. Others prefer to say 'persuade'.

There is no way of knowing which word will occur in any conversation, but there is nothing mysterious or magical about the fact that sometimes one word is used and sometimes another word is used, and they can both mean the same thing, or very nearly the same thing.


Hi there, interesting discussion, I am just now interested in presentations and glad to take useful information from here