I think the they'd be better off focusing on the letter U instead of trying to exterminate the poor old apostrophe.
Just think how much simpler life would be if the Brits spelled words like neighbor, color and labor the right way.
Holy cow O.o
Apostrophes......confusing? T_T
Are they trying to adapt to the IQ level of the British folk? I simply don't get it lol

"Its main mapping agency, Ordnance Survey, which provides data for emergency services, takes its information from local governmentsand each one is free to decide how it uses punctuation." <--- The writer omitted those on purpose.....right? Emotion: zip it
crawls into a corner and tries to repress this article from her memory