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Hi all:
I wonder what's the meaning of the phrase ,"if not more so than",in the sentence below.

The growth of internet technology means that the smallest companies can research, market, and advertise a presence, sell a product, or recruit across borders as easily as, if not more so than, the big players.

Thanks for your answers!

Regards

Chong
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Comments  
Here it means 'if not more easily than'. The smallest companies can research, etc, as easily or maybe even more easily than the big companies can.

Does that help?
chong can research, market, and advertise a presence, sell a product, or recruit across borders as easily as, if not more so than, the big players.
For some reason my ear is uncomfortable with this structure. I can't exactly put my finger on it, but it seems like "more so" should follow a verb of being rather than an action verb.
Sometimes I think you're as crazy as I am, if not more so. This is the way I'm used to hearing it.

Jane ate as much pizza as Bill, if not more so. This seems wrong to me.

"So" tells the way something is. It is thus. Bob is fat. Sam is more so. .

Bob ate like a pig. Sam did more so. (This just doesn't work for me!)
Bob ate easily. Sam did more so. ditto

Well, maybe. Emotion: thinking
Teachers: We supply a list of EFL job vacancies
I can swim as easily as, if not more so than, my brother.Emotion: zip it

I am as crazy as, if not more so than, my brother.Emotion: nodding
Thanks Mister Micawber.

That's most helpful.if not more so..(Is it right to be applied here?)

Chong
Thank you Avangi.

I wonder what the difference between the two examples is.

I will reply to you again tommorrw after thinking.

Best regards

Chong
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Hi, Chong,

I don't wish to dampen your project.
I wholeheartedly agree with MrM's reply to your post.
I just have a problem with your author's use of the expression in this particular construction. I may be wrong.
It's not a question of meaning.

Perhaps someone can set me straight.

I have no problem with, "I can swim more easily than my brother can." (The difference is in the verb.)
"I am more crazy than my brother is." (But can "more so" modify an adverb as well as an adjective?)

I accept "Do it so." as readily as "It is so." So I should be okay with "Do it even more so."
(I'm starting to weaken.)

Best wishes, - A.
Hi:
Avangi

Thanks for your reply once more.

Could we thingk that the word,"so",itself is an adverb.

By the way, you didn't dampen my my project. Otherwise,you broaden my mind to think this sort of questions.

Best wishes.

Chong
Yes, "so" is an adverb here.
Of course it has to be fleshed out in prior context, or in a statement which follows.

"Do it carefully." This adverb tells us how.
"Do it so/thus." This tells us nothing. The meaning of "so" can be explained before or after, or it can be physically demonstrated.

Did I pass the test? (reply) It is so. (adverb complement)

Best wishes, - A. Emotion: smile
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