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"To Whom It May Concern" - What does it mean, when is it used?

What is the purpose of this phrase, or should I use "Dear Sir/Madam"?

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Comments  (Page 11) 
Hi,

You mean you don't know the person you work for.?

How about the person who gives you your pay cheque?

Clive
I do not find back in the earlier replies the following case where this phrase is functional and has few alternatives.
If you write a message to a number of people (you may even know and use their names in your letter) but you do not know which person the message is really meant for, then you can use this phrase. It will indicate to the reader that it might concern them but also that it might not concern them. It has also an implied instruction to at least one of the recipients of the letter that he or she should take action (you, as writer, just do not know whom that shall be).

Your comment is welcome.

Jo

Example:

To: George, Nancy, Albert and families

To whom it may concern,
Please ask your visitors to park their car at the right place instead of in my garden.
Thank you,
Your neighbour,
Arthur
Try out our live chat room.
to certify someone is worked for the company and annual income
I just use ...

Respectfully,

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Is is correct to use "To whom it may concern" when you want to remove yourself from unsolicited promotional materials and the company does not list a mailing/e-mailing address specific for unsubscribing?
I feel that 'to whom it may concern' does sound impersonal, but I don't actually want to be friendly to those that chop down trees to print me useless promotions. Am I being rude?
Students: We have free audio pronunciation exercises.
AnonymousIs is correct to use "To whom it may concern" when you want to remove yourself from unsolicited promotional materials and the company does not list a mailing/e-mailing address specific for unsubscribing?I feel that 'to whom it may concern' does sound impersonal, but I don't actually want to be friendly to those that chop down trees to print me useless promotions. Am I being rude?
No, that's a good choice.