+0

Recently, the dramatic increase in sales of trendy consumer goods has sparked controversy over the drawbacks and merits associated with it. As a consequence, a number of people believe that advertising is a connection between customers and products. However, I would contend that advertisements manipulate people by some ways.

Those endorsing the crucial role of advertisements tend to focus on connection elements. They claim that companies need to tell customers about their products so that people can have a good understanding of what they tend to buy, regardless of some overstated features advertised. In addition, people who approve of positives sides of advertising assert that goods are easily boycotted by consumers if their qualities are not compatible with what they have been presented. Let’s take Masan soy sauce as a telling example, they used to be rejected by Vietnamese customers as they were promoted as a product without cancer-causing elements. However, after an inspection conducted by Vinastas consumerism association, they concluded that this product contains 3-MCPD 9 which is known as the key factor of causing cancer. Consequently, the sale figures experienced the most dramatic decline over five years and Masan has been put into Vietnamese’s blacklist since then.

Although this argument seems compelling, I am fierce in the assertion that people are living in a consumer culture where they are swayed by advertisements. To be concrete, advertisers tend to involve celebrity endorsements in promoting campaigns in attempt to repose trust in consumers. As a result, those who are infuenced by marketing buy goods impulsively. In some cases, this trend leads to waste of money as people only follow the lattest trend without considering their real needs. Furthermore, nowadays consumers are encouraged to associate certain brands with a higher status. In fact, people are more likely to buy products from renowned brands that may boost their social image rather than high-quality ones from unpopular brands. For instance, customers, especially women may show their high level in society by purchasing up-to-the-minute items from luxurious brand names such as Gucci, Channel, Fendi,... despite the fact that there are a great deal of products that fulfil their needs with much lower prices.

To recapulate, although the notion of linking advertisements and goods is worthwhile in the view of some people, there are far more persuasive reasons why power of advertising should be regulated so as not to manipulate people.

You might be interested in:

Popular Hobbies And Interests Change Over Time And Are More A Reflection Of Trends And Fashions Than An Indication Of What Individuals Really Want To Do In Their Spare Time. To What Extent Do You Agree Or Disagree?

Alternation of popular hobbies is getting quicker and quicker result in some arguments that changing popular recreations tend to reflect trends and styles rather than true personal...

Most People Have Forgotten The Meaning Behind Traditional Festivals As Tet Holiday; During Festival Periods, People Nowadays Only Want To Enjoy Themselves. To What Extent Do You Agree Or Disagree With This Opinion?

Since time immemorial, festivals have always been seemingly indispensable to the Vietnamese. However, it is believed that recent years has witnessed a great loss of its significance...

Some People Believe That Your Personality Doesn’T Change Over Time. To What Extent To Do You Agree With This Idea? Give Specific Examples To Support Your Opinion?

Answer: From once upon a time to nowadays, people mostly believe that: “A leopard can’t change his spots”. This issue has been being debated for many years. In my opinion...

IELTS Writing Task 1 The Expenditure On Consumer Goods?

I hope you can help me to check this essay. I appreciate your help The given chart compares the UK and France in term of the number of the money spent on cars, computers, books...

Today‘S Children Are Living Under More Pressure From The Society Than Children In The Past?

IELTS WRITING TASK 2 Today‘s children are living under more pressure from the society than children in the past. To what extent do you agree or disagree with this opinion? ...