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I'm working on some website copy, and can't figure out if my plural usage is correct. First, here is the copy as it stands right now:

Heading:

Preferred XL Retractable Awnings

Body content:

Globe's flagship product; our Preferred XL retractable awnings offer industry leading design and technology. We are proud of its quality and durability, and stand behind them with the best warranty in the awning industry.


Originally I had written 'We are proud of THEIR quality...' in the second sentence, but coworkers are telling me it should be 'its' instead, as the noun being replaced is 'product' in the first sentence. That doesn't sit well with me, because 'awnings' is plural every time it is used, and 'stand behind THEM' also doesn't sound right to me with 'their' switched to 'its' in the second sentence. So I think there are other issues here that I'm not aware of.

To further complicate this, there are two types of Preferred XL retractable awnings, a standard and a cassette version. So 'awnings' is plural to refer to the multiple versions of the awning, not just the fact that we make many of them.


Any help unraveling this would be greatly appreciated!

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Globe's flagship line of Preferred XL Retractable Awnings offers industry leading design and technology.


Now you can use the singular form consistently.

Comments  

Thanks! So the second sentence would read "We are proud of its quality and durability, and stand behind it with the best warranty in the awning industry."


Appreciate your help!