I'm wondering if anyone has any thoughts on grammar rules being relaxed when used in the context of advertising copy/taglines. Our company came up with a tagline that intentionaly uses "that" instead of "who" because it creating symetry between the two parts of the tagline.
The tagline is two sentences. A generic noun starts the first sentence, while the word "people" starts the second.
[noun] that [verb]. People that [verb].
My question is that if it's OK to use "that" instead of "who" with the word "People"...Any thoughts?
In the interests of symmetry, okay.
I believe there are numerous precedents.
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I have never heard of any rule that prohibits the use of the relative pronoun "that" after the word "people". Some grammar books may state that "who" is often preferable, but I can't recall ever having seen any reputable grammar book claim that something such as the following sentence (taken from the NY Times) is grammatically incorrect:
"We still have two million more people that need to go through this process."
I believe the "that" used above indicates "million."
Great, thank you very much for your example!
I ABSOLUTELY HATE IT WHEN PEOPLE ARE REFERRED TO AS "THAT". AAAAAAAACK!
AnonymousI ABSOLUTELY HATE IT WHEN PEOPLE ARE REFERRED TO AS "THAT". AACK!At least it's not referring to God as "which"! Our Father, which art in heaven, ...