In the below paragraph, what does "February 27" mean?

It seems to mean some ideal moment that probably never comes that people wait for in vain, but I am not sure.

Could you give me a clue?

Once you start procrastinating pleasure, it can become a self-perpetuating process if you fixate on some imagined nirvana, and the longer you wait to open that prize bottle of wine, the more special the occasion has to be. People can become overly focused on an ideal and they get so focused on the perfect scenario that they block everything else. How can you avoid the temptation to postpone pleasure? You don't even have to wait until February 27.

After that, the paragraph gives the example of wine and it says do not waiting for special occations because the day you open the wine, that's the special occasion.

Edit/Delete Message
You've omitted a large section of the article. To quote a few lines:

"...Wall Street Journal column on wine to proclaim the last Saturday of February to be “Open That Bottle Night.”
But you don’t even have to wait until Feb. 27. ..."

The last Saturday in February was obviously Feb.27th.
Thanks, Terryxpress.
I appreciate it.