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The groundswell in interest in quality of products and services has created a need for commonly accepted global standards of quality.
What does "groundswell" means in the sentence? Can someone help me?
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Hello Lucia

A groundswell is a deep movement of the ocean, caused by an earthquake or very high winds.

Here, it's used metaphorically to mean 'pressure from the consumer'.

MrP
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GROUND SWELL (noun)
The noun GROUND SWELL has 2 senses:

1. an obvious change of public opinion or political sentiment that occurs without leadership or overt expression
2. a broad and deep undulation of the ocean

Familiarity information: GROUND SWELL used as a noun is rare.
If someone tells me, a business owerner, there will be a ground swell in my business & a breaking up of the regarding my business.. What does this mean?