The groundswell in interest in quality of products and services has created a need for commonly accepted global standards of quality.
What does "groundswell" means in the sentence? Can someone help me?
1 comment Hello Lucia
A groundswell is a deep movement of the ocean, caused by an earthquake or very high winds.
Here, it's used metaphorically to mean 'pressure from the consumer'.
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• GROUND SWELL (noun)
The noun GROUND SWELL has 2 senses:
1. an obvious change of public opinion or political sentiment that occurs without leadership or overt expression
2. a broad and deep undulation of the ocean
Familiarity information: GROUND SWELL used as a noun is rare.