Standing out among millions and millions of YouTube channels can be daunting. YouTube branding is initially a complex task, and the only way to determine if you are doing it right is if you are getting discovered by an audience! And adequate research can simplify branding. Many integral parts of branding can be done using online software like Vista Create from the comfort of your bed.
With sufficient research and figuring out how the YouTube world functions, proper branding can help your content drive a lot of engagement and boost your fanbase. Numerous elements like your logo, the audio and music you use, your channel’s description, and more fall within branding.
YouTube is one of the best platforms to build your authority as a brand and establish your credibility. With content creators and thousands of brands trying to leave a lasting impression on customers, YouTube branding has become more critical than ever! However, where do you get started? How do you begin? Below, we will cover every aspect of YouTube branding!
Build a Brand Identity
The first step of branding your YouTube channel is to define your brand. You must know who you are as a company, what demographic you are targeting, and what makes you stand out. Your brand identity encompasses numerous elements and the small details that define your brand.
YouTube Profile Picture
One of the most fundamental elements of branding is the image you use as your profile picture. Your icon helps customers and the audience spot you easily via your channel page. For your profile icon, you may simply use the same headshot or picture you use on your social media handles to ensure consistency.
However, many influencers and content creators prefer to use an image that accurately represents their personality. As for brands, most of them prefer to create professional logos. You must remember that the icon you use will appear in numerous places. Therefore, you must research your targeted demographic before deciding on your profile picture.
Channel Description
When it comes to your channel description, you must ensure that it accurately represents your brand. It must highlight how often you plan on posting content and what your audience can expect from your content. At this stage, it is best to find the writer within you and tell the audience your brand’s story.
In the description, you may include a summary of your brand and links to your social media. You must remember that YouTube is like a search engine for videos, and a video’s ranking depends on the keywords you use, titles, descriptions, and numerous other factors. If you wish to boost your YouTube channel, use the description space wisely and include keywords that you think your targeted demographic will search up often to increase visibility.
Banner Image
The banner of your YouTube channel is yet another fantastic place to represent your brand and create a unique design that complements the overall theme of your channel and color palette.
Your banner helps give the audience a taste of your personality. Within the banner, you may display your posting schedule, your brand’s slogan, social media details, and more. Remember, flowing with the trends is of utmost importance in the YouTube world.
Most experts suggest changing your banner every few weeks. However, the way your banner looks will vary from device to device. People use YouTube on their mobile phones, desktops, laptops, televisions, and tablets. Therefore, you must design an image large enough for all the devices mentioned. Ideally, keeping your banner’s dimensions within 2560 x 1440 px is safest.
Channel Trailer
A channel’s trailer is a video featured on a YouTube channel. As with the banner image and description, your trailer must accurately represent your identity as a brand. It should showcase what you stand for and must convince people to subscribe. YouTube also has the option of displaying a trailer according to the subscription status of a person.
You may create an individual video for people who are yet to subscribe. As established above, this video may highlight your posting schedule and must depict what content people will see if they subscribe. As for people already subscribed to your channel, you may display your most popular video as your channel trailer.
Conclusion
Over the past few years, YouTube has undoubtedly risen as one of the finest platforms to promote content. Therefore, you must be willing to brand your YouTube channel to ensure you can increase your engagement. If you keep the tips mentioned above in mind, chances are you will rise to the top.
