The key to a successful content that is going to be published on English Forward is creating be something that is new and tangible, will influence readers' thoughts and life, and will be memorable and useful, whilst making a positive impact on the reader.

To achieve this we need to set up DISRUPTIVE goals for the art of content.

What does DISRUPTIVE stand for when it comes to content writing?

D – DIGESTIBLE

Content should be easy to consume and readable. Using the exact language and style of the target audience makes content easy to digest and understand.

I – INFLUENCING

Content purpose must be clear, even if it has no clear Call To Action (CTA). To have value in what you produce, you must influence with your content, this will make it memorable, and increase the possibility of making it viral.

S – STRUCTURED

The writing process can be stressful, especially when you don’t know where to start. That’s why you need to begin with an outline. Outlines help you develop a logical, coherent structure for your paper, making it easier to translate your ideas into words and sentences.

R – REUSABLE

Your content should be easily repurposed into many different media types and made presentable to numerous platforms to reach your audience, wherever they are.

U – UNIQUE

There must be no plagiarized or copied text within the content.

P – POSITIVE

You must be passionate and positive about the topic you are writing. Positivity and optimism bring positive results.

T- TARGETED

Every piece of content has its purpose. Don’t add anything that is not relevant to the topic because that will only confuse readers.

I – IDENTIFICABLE

The most important things in your post are the headline and the description. Just by looking at the headline, you should be able to see the purpose of the content that match its target.

V – VALUABLE

It’s more than important to use only information from authoritative sources. Readers want to feel the value and benefits of reading your content. Giving them advices or actionable steps are great for increasing the value of the content. High quality content – the more chance to become viral.

E – ENGAGING

This is also one of the most valuable skills of writing that copywriters excel at. The body of the content must be attractive. Be concise, use graphics, use headers and sub-headers, write for your readers, and tell them a story. Here lies the difference between content that is seen or simply ignored.


The impact of these goals covers four main purposes of any form of communication:

INTEGRITY – depends on how positive, unique and valuable content it is to the readers.

VISIBILITY– will impact how often it is found over the Internet.

EFFICIENCY – The efficiency of the content is a measure of how reproducible, or reusable it is. This factor ensured that your effort can be leveraged and multiplied to reach different populations of your audience, wherever they are.

EFFECTIVITY–The effectivity of the content has a major impact if this is done correctly. The more the content becomes viral– the more you can say your content is effective.

These factors ensure that your content has energy, that it creates change in the world.

In managing these purposes in content, for project management or fulfilling any quality standards, like ISO 9001, several measures can be created.

Content Presentation– depends on the purposes of integrity and visibility.

Content Productivity– depends on the purposes of visibility and efficiency.

Content Connectivity– depends on the purposes of effectivity and visibility.

When it comes to content writing and its philosophy, there is a lot to think about. Here we have covered only the main factors that are key to writing world class content.

This list will expand according to our experience, so feel free to let us know if you there are other factors that can impact the quality of the content we publish.